Head of Video, YouTube, Retail Category

1 year

• Led a B2B, YouTube marketing team to develop innovative video ad solutions that enabled front-line sellers to increase ad sales revenue across the retail sector.

• Consulted with Google’s retail clients, improving brand awareness, consideration, and sales through a full-funnel Google approach, optimizing creative, analytics and media efficiency.

• Used storytelling and relationship-building skills to align with executive clients and Ad Sales leaders, driving +$300MM in incremental revenue in Q1.

Brand Evangelist, YouTube

4 years

• Completed immersion and emerged as a Google thought leader on modern branding - mastering storytelling and navigating C-suite client objections.

• Developed customer insights and compelling narratives that influenced C-level decision-makers on branding, culture, and innovation.

• Hosted 10X thinking & creative collaboration workshops - helping organizations leverage diverse teams to create fresh thinking and bold ideas.

• Led conversations with 500+ senior decision-makers, driving +$440MM in YouTube revenue from top brands like Amazon, Apple and Walmart.

• Earned a stellar recommendation from Google’s Chief Brand Evangelist.

Sr. Video Business Lead, Frontline Media Seller

Client: Lowe's Home Improvement

3 years

• Consulted with senior clients and agencies to shape YouTube strategy for Lowe’s Home Improvement, growing its YouTube channel to 1MM+ subscribers, becoming the 3rd largest US retailer on the platform.

• Drove homeowner engagement and business growth by analyzing insights, performance, and creative strategies for digital video campaigns.

• Secured Lowe’s first $40MM Upfront Agreement, surpassing Q2 revenue target by 134%.