Global Director, Digital Marketing & Sponsorships

1 year

• Led international full-funnel marketing strategy, including creative, paid & social media, communications and partnerships.

• Increased ROI by 22% by targeting high-value SMBs and refining creative strategies to boost brand favorability in key international markets.

• Developed sponsorship strategies that increased brand awareness by integrating UPS into major global events like Liverpool FC, The Masters and The Ryder Cup.