Director, Integrated Marketing & Partnerships

2 years

• Led an in-house agency that created +450 custom promotions and sponsorships that increased advertising revenue; enabling partners to engage with consumers across the network’s digital properties.

• Responded to RFPs and partnered with creative and production teams on digital video, ensuring alignment with strategic briefs.

• Built narratives, set promotions & sponsorship strategies and shaped the approach to the upfront.

• Directed the ad sales GTM approach for the successful launch of Nicktropolis, the network's first MMORPG (massively multiplayer online role-playing game).

• Promoted twice during first year; from Marketing Manager to Senior Marketing Manager to Marketing Director.